Scoring takes on new meaning with the latest World Cup merchandise

Of course, the world’s corporations wanted a piece of the most popular sporting event on the planet, the World Cup of soccer, now being contested in Germany. Big name sponsors like Philips, MasterCard and Budweiser are there and you can buy all kinds of licensed products like colorful hats and scarves — the Euro-version of our big foam “Number 1” hand.

One endorsement deal, however, didn’t make the news a few weeks ago. It seems the German sex shop chain, Beate Uhse came out with Ollie K and Michael B vibrators and a David B dildo. To anyone who knows soccer, it appeared as if stars Oliver Khan, Michael Ballack and David Beckham had lent their names to a line of sex toys.

They hadn’t. After a minor blitz of publicity and a threat of a lawsuit, Beate Uhse dropped the names.

But fear not! The World Cup has still generated a new phenomenon in sports — one we’ll probably see linked to every major international event from now on — the sex product tie-in. And why not? If Viagra can sponsor a NASCAR team, why can’t, say, Manchester United sign off on love balls?

The love balls, used for vaginal stimulation, are out there, shaped like little soccer balls and available from a variety of European and Latin American sex shops. You can buy them for 60 reals in Brazil, and about 5 euros in Italy, Holland, the UK and Germany.

Tags: World Cup